Both Silver and Bronze Wins
On Tuesday, October 2, during the Interactive Advertising Bureau’s (IAB) international MIXX Awards 2012 ceremony, The Vidal Partnership was recognized for advertising achievements in the Multicultural category. TVP took the silver and bronze for campaigns it produced for its clients: Heineken “Keep it Legendary” and Zyrtec “Ama el Aire.” The MIXX Awards honor outstanding work by companies in media communications, agencies, and the business community in the realm of online advertising, with an emphasis on creativity and its impact on advertising through digital means.
Innovative Mobile Video Program Aims to Reach the “Family CEO”
In yesterday’s article, titled “Zyrtec Reaches Female Hispanics with Mobile, Video,” on ClickZ, Kate Kaye highlighted the ground-breaking new program we launched for our Zyrtec® client, including insights from our own Brian Anderson, EVP, Digital + Direct Experience. The national campaign kicked off with an all-mobile video ad targeting Hispanic women. Springing from the context of Hispanic consumers’ high use of mobile devices, combined with understanding of the Hispanic mother as decision-maker regarding the health of her family, these ads reach the target where she is with media tailored not only to her interests, but all the way down to her mobile connection type. Other elements of the campaign include digital coupons and an in-banner interactive game.