TVP’s Work Honored at the First U.S.H. Idea Awards
Agency Receives Three Awards for “Keep it Legendary” Heineken Program
As part of AHAA's 2012 Annual Conference, the first U.S. Hispanic Idea Awards ceremony was held on Friday, May 4, in Miami. TVP's innovative digital program for Heineken, “Keep it Legendary,” was honored with three awards: Third Best Idea overall, Digital: Best Campaign, and Innovation: Online and Mobile. Take a look at the final video of the program.
In addition, TVP, led by CCO Gustavo Lauría, produced a video to open the event. The U.S.H. Idea Awards were developed by AHAA and Círculo Creativo as “a new industry standard to celebrate outstanding creative achievement in advertising generated by Hispanic or general market agencies targeting Hispanic consumers.”
Here are a few articles covering the events and TVP's involvement: