TVP’s Work for Zyrtec Featured on ClickZ
Innovative Mobile Video Program Aims to Reach the “Family CEO”
In yesterday’s article, titled “Zyrtec Reaches Female Hispanics with Mobile, Video,” on ClickZ, Kate Kaye highlighted the ground-breaking new program we launched for our Zyrtec® client, including insights from our own Brian Anderson, EVP, Digital + Direct Experience. The national campaign kicked off with an all-mobile video ad targeting Hispanic women. Springing from the context of Hispanic consumers’ high use of mobile devices, combined with understanding of the Hispanic mother as decision-maker regarding the health of her family, these ads reach the target where she is with media tailored not only to her interests, but all the way down to her mobile connection type. Other elements of the campaign include digital coupons and an in-banner interactive game.